blurryblue 发表于 2009-9-18 12:00

《广告片是怎么炼成的》

后期的制作相当强大 ...请看：


一张优质广告片的出炉是一个相当复杂的过程，这里为大家提供了二十组国外优秀广告合成的过程。包括前期拍摄角度、素材准备、以及后期合成的顺序，没有很详尽，不过对于领会前后期配合出片的思路是十分有帮助的。
范例一
Clients：Volvo XC90
Photographer：Darran Rees
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/1f22023398254d6c.jpg
前期拍摄注意，为了层次，天空并不是在同一天拍摄的http://arts.cphoto.net/Files/BeyondPic/2009-9/16/d3659db9a05bd4a4.jpg
后期非常细致精彩，将车的动感和气场表现得淋漓尽致http://arts.cphoto.net/Files/BeyondPic/2009-9/16/e39002291be72b72.jpg
另一张汽车作品范例二
Clients：Addidas
Photographer：Mark Zibert
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/e672d06447969124.jpg
前期拍摄准备http://arts.cphoto.net/Files/BeyondPic/2009-9/16/626d1efe25d0f74f.jpg
各个机位、角度计算精确http://arts.cphoto.net/Files/BeyondPic/2009-9/16/180848051177794f.jpg
前期素材，场面非常宏大，拍摄、调度难度很大http://arts.cphoto.net/Files/BeyondPic/2009-9/16/edaa85e6e11a5c16.jpg
后期效果，据说这张并不是最终被挑中的更多Mark Zibert作品：
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/97e58aaba6fb61f5.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/4121747055ff3f3e.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/88fa2e408f0b5221.jpg范例三
Clients：White Gold
Photographer：Zachary Scott
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/01d493416ac233d8.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/c6477e5b6b68592f.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/ffe52892cb27d79c.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/98ca8258c5639150.jpg更多Zachary Scott作品：
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/e6e00799c7e96039.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/54b862020c5bbb42.jpg范例四
Clients：Purina
Photographer：Chad Ress
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/1cc0092a16cf7f88.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/d08e9c8e3e3b6000.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/4812f4bb4a7244f5.jpg这时要格外注意打光的方向。
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/cb3c8a4510c81df4.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/ba7c7aa5348176d8.jpg更多Chad Ress作品：
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/deac3af4d9e492d9.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/1ae0b360d08aca4c.jpg范例五
Client: Toyota
Photographer：Andreas Smetana
Creative Director: Jason Williams
Agency: Leo Burnett, Australia
Retouching: Electric Art
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/f8152803c892c13b.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/cdf31d489fbec399.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/43af193aa85f3f74.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/3513c21a2f5d1faf.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/911e65c9eccd7391.jpg范例六
Clients：World Wildlife Fund
Photographer：Carioca Studio
Retouching: Carioca Studio
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/5f45ff478baf8e4f.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/e9d6a5f81be661fd.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/a3ebecb52e951d7a.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/253ffa0ac70f1c7d.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/de081322af270257.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/a7ae2d9e5058c5ce.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/98250c4456f9c5aa.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/d005d0124cb381ae.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/39cecde7a77b7b44.jpg更多Carioca Studio作品：
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/7f8febc75533b58e.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/74d0347fbe95020b.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/d669a2fd79107166.jpg范例七
Clients：Rolling Stone Magazine
Agency: DMX
Photographer：F. Scott Schafer
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/6254c02fd836d458.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/514ff7f6a0f50734.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/058aa009b1126ae8.jpg
从这样初始拼合出来的稿子可以看到后期修图师的工作量有多大http://arts.cphoto.net/Files/BeyondPic/2009-9/16/db861077a1005f89.jpg更多 F. Scott Schafer作品：
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/d233b92a0e7ef824.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/b7a83c7680e1869e.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/5c19d2be1f96c1fc.jpg范例八
Photographer：David Stuart
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/bfa863a16b29cf74.jpg
摆拍素材准备好http://arts.cphoto.net/Files/BeyondPic/2009-9/16/867122eef75facd0.jpg
室外场景素材http://arts.cphoto.net/Files/BeyondPic/2009-9/16/f241cbbe2b80e670.jpg范例九
Clients：Volkswagon and Mercedes-Benz
Photographer：F. Scott Schafer
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/c632ff6663e4c2f0.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/4d9785910c2252ac.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/1af910ce8e6471c8.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/8c6bbd37638eb121.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/68dfd47e9fc90c2b.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/b41172892c14ecd3.jpg车的色调和地的颜色都做了调整，使整个调子更和谐。
范例十
Clients：Modest Mouse
Photographer：Pier Nicola D’Amico
http://arts.cphoto.net/Files/BeyondPic/2009-9/16/3aa1d27e89aa4759.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/1207c185b526ff69.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/604c40437c6e6095.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/f342ea1051d8226f.jpghttp://arts.cphoto.net/Files/BeyondPic/2009-9/16/cbacdb02901e2b97.jpg

cipher 发表于 2009-9-18 14:55

创意+技术
喜欢楼主签名

葱抱牛肉 发表于 2009-9-18 15:05

相当相当的精彩！

KeineAhnung!!! 发表于 2009-9-18 17:45

好看好看！还长见识！{:5_394:}

Sonne 发表于 2009-9-18 21:08

{:5_394:}

me100 发表于 2009-9-18 21:51

好贴！

minichips 发表于 2009-9-19 09:48

真厉害啊！！！！！

miamia007 发表于 2009-9-19 13:27

很不错 很不错

nat 发表于 2009-9-24 19:23

这个一定要顶的!

药房老板 发表于 2009-9-24 19:38

原来我看到的广告画都是假的。。。{:5_369:}
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