每日英语 challenge 星期一
每日英语 challenge 星期一手机需求意外强劲 诺基亚提升盈利预测
Mobiles buzzing says chief of Nokia
诺基亚公司(Nokia)即将离任的首席执行官约玛•奥利拉(Jorma Ollila)表示，移动电话出人意料的强劲需求将持续到明年，分析师对于需求将立即放缓的预测将会落空。
The unexpected strength of demand for mobile phones will continue into next year, defying analysts' forecasts of an imminent slowdown, according to Jorma Ollila, Nokia's outgoing chief executive.
分析师曾预测，随着发达国家手机拥有水平达到饱和状态，未来几年内，全球手机市场的需求将快速下降。他们表示，需求增长率将至少要比去年的30%减少一半。
Analysts had predicted a rapid slowdown in global demand over the next few years as ownership levels in the developed world reached saturation. Growth rates would at least halve from last year's 30 per cent, they said.
但相反的是，今年迄今为止，手机的出货量一直保持比2004年高五分之一多。
Instead, shipments have so far remained more than a fifth higher than in 2004.
新兴市场弥补了市场的不景气，在这些市场，制造商们正以低成本手机来刺激需求。此外，成熟市场的手机替换量强于预期，这也提振了市场需求。
The slack has been picked up by emerging markets, in which manufacturers are helping to stimulate demand with low-cost handsets, and by stronger-than-expected handset replacement in mature markets.
奥利拉先生和他的继任者康培凯(Pekka Kallasvuo)一起接受了《金融时报》的采访。他告诉《金融时报》：“中东地区、海湾地区和非洲地区的手机需求势头，正如我们七、八年前在中国看到的市场早期周期情形一样，也和拉丁美洲几年前的情况相同。”
Mr Ollila told the Financial Times in a joint interview with Olli-Pekka Kallasvuo, his successor: “The buzz that there is in the Middle East, the Gulf and Africa is the same we saw in China seven or eight years ago in the early part of the market cycle, the same we saw a couple of years ago in Latin America.”
诺基亚公司上周提高了第三季度盈利预测，称原因在于销售意外强劲、成本控制良好及一次性项目等多个因素。
Nokia last month raised guidance for its third-quarter earnings, citing a combination of unexpectedly strong sales, good cost control and one-off items.
奥利拉先生说：“我们确实正受益于相当健康的市场增长。今年1月份有许多分析师的看法和我们不一致，他们说今年将不同于前两年的健康增长。你再也听不到那种说法了。我们必须逐月地向上修正我们的销量数据。我有种奇怪的感觉，那就是明年又将有不错增长。”
Mr Ollila said: “We are surely benefiting from market growth that is pretty healthy. There were a number of analysts dragging their feet in January this year, saying it would not be like the last two years of healthy growth. You don't hear that any longer. “We have had to review our volume numbers upward month-by-month. I have a funny feeling next year will be another good growth year.”
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[ 本帖最后由 Capoeira 于 2005-10-14 23:00 编辑 ] 强的说~~~~~~~`
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