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发表于 2007-5-9 13:09
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http://www.chainletters.net/?item=190
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The name Coca-Cola in China was first rendered as Ke-kou-ke-la.
% B7 }9 B' u' gUnfortunately, the Coke company did not discover until after thousands of signs
* T* S8 Y5 h# `# S5 Thad been printed that the phrase means "bite the wax tadpole" or "female horse
; w7 R" g* R. b9 Gstuffed with wax" depending on the dialect. Coke then researched 40,000
8 @4 O# u$ H" {! nChinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which
. t' E' H! F9 r$ i% c( Ucan be loosely translated as "happiness in the mouth."
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& O& F/ \' [8 I' {In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi
1 ?" ?' ~3 h Q1 sGeneration" came out as "Pepsi will bring your ancestors back from the dead."
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Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came
# E0 z# l4 A v- v% Lout as "eat your fingers off.", d+ f' p, X# Y$ @( Y, q- {
! B4 Q4 `) J; m0 u% m aThe American slogan for Salem cigarettes, "Salem - Feeling Free," got - ^; h% B" H. V2 C0 w0 s) f( f
translated in the Japanese market into "When smoking Salem, you feel so 2 w) r. J; ?0 R7 O7 y' z4 C
refreshed that your mind seems to be free and empty."$ ~6 S$ B5 ]$ M2 S1 Y* Y. }
7 H1 j- ]0 q2 M% \0 S: ]6 sWhen General Motors introduced the Chevy Nova in South America, it was
0 x: P7 z7 e; ]' E; dapparently unaware that "no va" means "it won't go." After the company figured % B; q3 z( y; R
out why it wasn't selling any cars, it renamed the car in its Spanish markets to 6 ?* q- K5 ~1 W$ J! E7 C7 h
the Caribe.# i& a2 M* D: |5 R2 H- p
) J& \6 k/ g) Q% h0 z/ ?/ M4 sFord had a similar problem in Brazil when the Pinto flopped. The company 4 B9 H' R" Q& f' K
found out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all
6 q: ?0 G5 X L3 Jthe nameplates off and substituted Corcel, which means horse.6 `+ r% W1 |# J- {
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When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to ( U( w- F& v" r! r9 ?
say "It won't leak in your pocket and embarrass you." However, the company's
: t* K0 R% q! ^) f4 Y5 F8 U! v! Bmistakenly thought the spanish word "embarazar" meant embarrass. Instead the
% h" m2 g d$ l3 C% g0 t9 Qads said that "It wont leak in your pocket and make you pregnant."' G" P. u9 Q& f" K! p4 f
- r8 O& |7 s, g" W0 U* t* O5 _An American T-shirt maker in Miami printed shirts for the spanish market # c- v% n1 u6 g4 k3 L
which promoted the Pope's visit. Instead of the desired "I Saw the Pope" in
1 N7 y# }2 ^# b) }# NSpanish, the shirts proclaimed "I Saw the Potato."8 G7 j& L: X7 p
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In Italy, a campaign for Schweppes Tonic Water translated the name into 0 X4 O& ^, h' H4 r1 J
Schweppes Toilet Water.
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8 L- F3 a1 M3 p9 v5 w* P6 y& _On the menu of a Swiss restaurant: Our wines leave you nothing to hope for. 1 f% r! ^ r% y% p$ p0 j7 _& E
5 E; }9 b" Z$ Z# {In a Hongkong supermarket: For your convenience, we reccomend courteous, 0 I5 q8 B6 X2 {1 C2 M% {
efficient self-service.
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In a Bangkok dry cleaner's: Drop your trousers here for best results. * B( }% a& W1 p
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Outside a Paris dress shop: Dresses for streetwalking. 0 H$ W. y6 N5 H/ U1 M
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Outside a Hongkong dress shop: Ladies have fits upstairs.
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9 l9 c# W* @6 m+ b! J8 H2 j' C9 bIn a Rhodes tailor shop: Order your summers suit. Because is big rush we will # N) y5 w- h% F5 }
execute customers in strict rotation.
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7 ^$ L! g+ F4 \- o0 Q$ N: mFrom the Soviet Weekly: There will be a Moscow Exhibition of Arts by 15,000
$ R, p. V r2 J- a1 h$ Z5 QSoviet Republic painters and sculptors. These were executed over the past two ' w; b- v2 U" R5 |
years. + ?2 _% t# Z+ @
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In an East African newspaper: A new swimming pool is rapidly taking shape 0 T$ R8 t8 [8 W* e3 Z
since the contractors have thrown in the bulk of their workers.
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2 q7 \3 D# }0 V' \( ~In a Vienna hotel: In case of fire, do your utmost to alarm the hotel porter. V: |1 a9 S, Z) Y1 T ]: e+ T+ f
" O: J5 H/ _1 E* f7 `A sign posted in Germany's Black Forest: It is strictly forbidden on our Black 5 y8 h9 Q; i4 B- y. H7 Z. {" f
Forest camping site that people of different sex, for instance, men and women,
5 s+ k7 e* K! V6 L' Plive together in one tent unless they are married with each other for that purpose. 9 v/ f: m3 T* d9 ^/ B% d$ T
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In an advertisement by a Hongkong dentist: Teeth extracted by the latest # h: E1 R1 s8 x" t$ u* _- S
Methodists. + S" L% r$ a; O$ j
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A translated sentence from a Russian chess book: A lot of water has been passed % j: ~# K( ]% ?/ d' u
under the bridge since this variation has been played.
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8 S5 A3 C Z* LIn a Rome laundry: Ladies, leave your clothes here and spend the afternoon 4 ~0 A) J7 r2 |5 [! ]- i: {
having a good time. 7 ]0 Q" D- ?! \* x$ o- W& K
: o$ i& t, R2 Z: x# c0 rIn a Czechoslovakian tourist agency: Take one of our horse-driven city tours.
5 v! J& d$ Z: l4 S9 [# WWe guarantee no miscarriages.
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! @4 K; v1 I( V& `In the window of a Swedish furrier: Fur coats made for ladies from their own
1 r. I9 `8 b2 T/ `' s, uskin.
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On the box of a clockwork toy made in Hongkong: Guaranteed to work
& [# x/ m$ e# _( hthroughout its useful life. 9 p, `# R( c: y4 ?7 @
' l" R* f+ B! s. h! `, S8 ^Detour sign in Kyushi, Japan: Stop: Drive Sideways.
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- D& a/ z# @; [In a Swiss mountain inn: Special today- no ice cream. 5 J% t! D/ E0 u) Q
5 c! R2 f" T4 ?; O$ W# }In a Bangkok temple: It is forbidden to enter a woman even a foreigner if 5 G7 z- N- X& {( W: j
dressed as a man.
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$ Z! L# ^; a! tIn a Tokyo bar: Special cocktails for the ladies with nuts.
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: q z! `+ _6 t) _7 `In a Copenhagen airline ticket office: We take your bags and send them in all
7 Q: S8 T0 t9 ^( `directions. + i: B# }" @9 N2 L+ v) F$ P
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On the door of a Moscow hotel room: If this is your first visit to the USSR, you 5 @! z1 x i: m% H: e+ L2 [
are welcome to it. . F H6 h4 X' B
7 @4 z# O K2 h; Q8 ^+ _In a Norwegian cocktail lounge: Ladies are requested not to have children in the - i+ O8 u6 N6 ?5 b4 f
bar. / s) D, T- e$ b3 O, q! F
7 s/ D: Q% ?$ S* XAt a Budapest zoo: Please do not feed the animals. If you have any suitable ; V' V# n/ S8 g. {6 p/ W
food, give it to the guard on duty.
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6 \: Q: x5 a( Z5 f9 lIn the office of a Roman doctor: Specialist in women and other diseases. ! {# \ n- \: g h+ J
3 w0 H" S; q1 Q t5 HIn an Acapulco hotel: The manager has personally passed all the water served
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In a Tokyo shop: Our nylons cost more than common, but you'll find they are
/ |2 `0 D$ |9 k0 t. i1 N8 X' Ybest in the long run. 4 I4 @" Y" R* ~5 ^( x9 x7 h R
$ T a! l3 e* A1 @0 b8 O) C; RFrom a Japonese information booklet about using a hotel air conditioner: Cooles 3 F. o n* `- d4 w5 H. s
and Heates: If you want just condition of warm in your room, please control
& E+ n% Q5 p) a; I6 {yourself. ) {4 g. M# Y% ?1 S
; |# k7 W" L4 C* n; Q3 EFrom a brochure of a car rental firm in Tokyo: When passenger of foot heave in
; S0 A% j0 q; _$ ssight, tootle the horn. Trumpet him melodiously at first, but if he still obstacles
) c B! ?1 V. M/ B/ a8 G: jyour passage then tootle him with vigor.
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2 R% p9 M3 Z! J6 l# v" h1 b* X, NTwo signs from a Majorcan shop entrance:
# _$ H! Q) w! P' E7 L" B) a" ^-English well talking.: t m: r- y$ ~) B$ k& z. g
-Here speeching American. |
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发表于 2007-5-8 19:47
