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Living standards have soared during the twentieth century, and
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; F4 U2 E1 N1 @, S) Teconomists expect them to continue rising in the decades ahead. Does 4 P; u1 a ]7 o* p" F' J( F
- b( U! K( k0 ^+ Z( |$ Othat mean that we humans can look forward to increasing happiness?
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+ |# n* U* q9 s' tNot necessarily, warns Richard A. Easterlin, an economist at the
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& R& Z( z. l d6 g U- F' XUniversity of Southern California, in his new book, Growth Triumphant:
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3 A1 i# Y S1 h0 j0 O0 E/ S. H+ QThe Twenty-first Century in Historical Perspective. Easterlin concedes 2 `8 U5 d+ O S5 N) D1 J2 `- N
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that richer people are more likely to report themselves as being happy 2 ]: Q( s+ m1 Z
2 q+ R& ]7 x5 f6 o: Wthan poorer people are. But steady improvements in the American economy
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have not been accompanied by steady increases in people‘s self-
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/ S' a" l6 N3 ]! e1 ^assessments of their own happiness. "There has been not improvement in " J8 h2 S0 t0 O! q k
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average happiness in the United States over almost a half century----a
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period in which real GDP per capita more than doubled," Easterlin
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reports.4 s3 Y( A) u: m w3 T$ O8 m
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The explanation for this paradox may be that people become less
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satisfied over time with a given level of income. In Easterlin‘s word:
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"As incomes rise, the aspiration level does too, and the effect of this ; X) C8 P5 _( F. g" R, o' p5 l
" |. U# v6 C. L: v# tincrease in aspirations is to vitiate the expected growth in happiness : A: @( a# s5 a# n' v
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due to higher income."
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Money can buy happiness, Easterlin seems to be saying, but only if ( J7 e+ u8 d# j) h v3 ?9 W2 D) T
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one‘s amounts get bigger and other people aren‘t getting more. His
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2 r% N7 W6 x! w& I# Q) [1 Nanalysis helps to explain sociologist Lee Rainwater‘s finding that
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Americans‘ perception of the income "necessary to get along" rose + m9 r6 t/ H& O9 ?2 I: f! C) y
/ @( p$ Y1 }& G4 r: bbetween 1950 and 1986 in the same proportion as actual per capita
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, y0 J) r- e2 `$ I$ Jincome. We feel rich if we have more than our neighbors, poor if we
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% U4 a4 i6 @* I. h( Khave less, and feeling relatively well off is equated with being happy./ [# O1 q( T* S5 A% A
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Easterlin‘s findings, challenge psychologist Abraham Maslow‘s
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"hierarchy of wants" as a reliable guide to future human motivation. 8 ?' x; d3 T5 n
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Maslow suggested that as people‘s basic material wants are satisfied
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: T$ k2 g: ?: Q" E5 n0 D- T9 Fthey seek to achieve nonmaterial or spiritual goals. But Easterlin‘s
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7 w6 v& r* q/ u' } x X7 hevidence points to the persistence of materialism.
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"Despite a general level of affluence never before realized in the
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history of the world." Easterlin observes, "Material concerns in the 0 K. I& }, j) }: a
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wealthiest nations today are as pressing as ever and the pursuit of 3 o( q" q2 B. s# z
8 U( e% A1 b8 nmaterial need as intense." The evidence suggests there is no evolution
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toward higher order goals. Rather, each step upward on the ladder of $ s/ P" V& l( `) k4 W
, t) l% N! D0 t0 Q* @' s4 i$ `' Ieconomic development merely stimulates new economic desires that lead
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the chase ever onward. Economists are accustomed to deflating the money
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+ E5 c2 X' ~3 D: p" V4 evalue of national income by the average level of prices to obtain
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"real" income. The process here is similar----real income is being " T- V1 g/ {) u" S% K9 t
, t/ y0 b+ R* \6 L# I# ?( F9 Ydeflated by rising material aspiration, in this case to yield & Q# d# v0 b2 p1 x* o) c
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essentially constant subjective economic well-being. While it would be
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. B* {. \; z5 _4 Rpleasant to envisage a world free from the pressure of material want, a 8 e) a. n- y- l K3 c$ ]2 u* r5 e
, l' s1 U2 t, y! h" _more realistic projection, based on the evidence, is of a world in
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which generation after generation thinks it needs only another 10% to 1 R+ Y( m+ n# O/ ^6 V: B+ o
% a: s, l+ h2 X/ O" m0 }2 l20% more income to be perfectly happy.. \; ?* Q) C5 C, \
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Needs are limited, but not greeds. Science has developed no cure for
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4 P, b* W" m6 U: a8 ^5 l4 S1 Aenvy, so our wealth boosts our happiness only briefly while shrinking
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' X5 A! D# X( f# Tthat of our neighbors. Thus the outlook for the future is gloomy in
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' y) G( c$ y$ @, QEasterlin‘s view.
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"The future, then, to which the epoch of modern economic growth is
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leading is one of never ending economic growth, a world in which ever
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growing abundance is matched by ever rising aspirations, a world in ( a: S% g- I- i+ ^" s
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which cultural difference is leveled in the constant race to achieve
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the goods life of material plenty, it is a world founded on belief in
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+ j( q4 O- j) w5 s5 w! fscience and the power of rational inquiry and in the ultimate capacity
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of humanity to shape its own destiny. The irony is that in this last
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: B8 }2 u6 x! t7 Arespect the lesson of history appears to be otherwise: that there is no
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, l+ T3 ^ w; | lchoice. In the end, the triumph of economic growth is not a triumph of
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humanity over material wants; rather, it is the triumph of material 0 l2 D2 o4 L1 Z) {+ N
$ B* W! `/ X' V- j$ I& Pwants over humanity." |
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